WHO would have thought fighting cancer could be as easy as tacking up lavender-hued decorations and dressing up in purple?
The amethyst-coloured displays in shops and cafes around Cleveland’s business district are all to raise money for the Cancer Council’s upcoming Relay for Life.
For Stephen Dibb Jewellery sales consultant Paula Roussetos, the purple decorations are also to show solidarity with those battling the life threatening disease.
She said several of her close friends had died from the illness, with every dollar donated to help find a cure and provide services to those with cancer.
The jewellers have been joined in their efforts by more than eight other businesses at Stockland Cleveland Shopping Centre and along Bloomfield Street.
These included Pascoe Jewellers, Healthy Passion for Food and Juice, Fish On Fire, Shingle Inn, Mae’s Place, Cobblers Cleveland, Bloomfield Street News and Dennis Swaney Hairdresser.
Louise Kirby, who owns ladies fashion retail shop Louky Boutique at Bloomfield Street, said she had put the Relay for Life fundraising box on her counter for at least the past three years.
“I have maybe missed out on a few here and there, but I am pretty passionate about doing things for cancer research and to help anyone who is helping to fundraise for the cause,” she said.
While the purple decorations will be packed away by the end of tomorrow, a Cancer Council spokeswoman said the Relay for Life donation boxes would be out on the counters of the listed shops for the next weeks.
Relay for Life will be held at the Cleveland Showground overnight on the weekend of April 29 and 30.
To register a team, volunteer or find out more, visit relayforlife.org.au or phone the fundraising hotline 1300 65 65 85.