Coles shoppers at Cleveland and Victoria Point can help families affected by cancer this month with the purchase of $2 Redkite donation cards.
The cards are in response to new findings that show that the need for financial support among cancer patients is 20 per cent higher across Queensland at Christmas.
National cancer charity Redkite predicts financial assistance for children and young people affected by cancer will be in higher demand this holiday season due to rising travel and living costs.
Customers can also purchase a $1 Coles gingerbread man, with 20 cents from every sale going directly to Redkite until Christmas Day.
Redkite Head of Fundraising Isobel Lindley said cancer made Christmas a difficult time for too many families across Queensland and estimatd that every day in December, a family in Queensland would be told their child had cancer.
“Unfortunately cancer doesn’t stop at Christmas and the pressure on families can be heightened when a child or young person is in hospital or very sick. By providing financial support, we can help with essentials like putting petrol in the car for those endless trips between hospital and home,” she said.
Coles State General Manager Jerry Farrell encouraged local shoppers to support the campaign to help take the pressure off families affected by cancer this Christmas.
“We’re pleased to be raising funds for such a worthy cause and hope the local community will show their support for Redkite again this year,” he said.