No matter what industry or size of business you are involved with there are many advantages to wearing a corporate uniform.
According to Australian uniform manufacturer Devon Clothing, these advantages will be felt by management, staff and customers.
Consider the below key points and then ask yourself would your business benefit from a uniform?
A good strong first impression is essential to gaining new customers, what every business must do to succeed.
The best first impression is to be professional by speaking clearly, using eye contact and by maintaining a professional look with proper attire.
A well thought out work uniform that reinforces your brand strategy and where you sit in the marketplace is crucial.
This is what will set your company apart from competitors in your market space.
Following from the initial first impression a branded uniform instils a sense of trust and credibility in the company and its abilities.
Customers perceive employees who wear branded workwear take greater pride in their work and are therefore more capable of providing better products and services.
Employees work more professionally when wearing branded work attire.
It’s a psychological effect of wearing custom branded uniforms which make your employees feel they are the face of your business.
This ultimately builds up trust in the relationship between your business and your customers.
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A work uniform is basically a walking advertisement for your business. Every person employees walk past outside of the company will see the uniform, company logo and company name.
This helps to build brand awareness and company exposure.
A key advantage in a company uniform is the staff morale and comradery. When people wear the same type of work clothing they feel they are part of a team. It instils a sense of belonging and pride in the job and company.
Uniforms level the playing field and no matter where you sit in the chain of command you feel valued and a greater sense of team spirit.
Today everyone’s lives seem so much more hectic than with previous generations. We look to simplify areas of our life so we can fit more in! A branded uniform is one such way to do so.
A branded uniform can also be a claimable tax deduction* if the uniform is a set of clothing that identifies your staff as employees of your business.