Apple shows off most expensive iPhone yet

By Michael Liedtke
Updated September 13 2018 - 7:00am, first published 5:37am
Phil Schiller, Apple's senior vice president of worldwide marketing, unveils the Apple iPhone XS and iPhone XS Max. Photo: AP
Phil Schiller, Apple's senior vice president of worldwide marketing, unveils the Apple iPhone XS and iPhone XS Max. Photo: AP

Apple has unveiled three new iPhones, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales.