A new phase has entered the sporting lexicon thanks to Cricket Australia: "elite honesty".
The definition of that phrase is a little more difficult to pin down.
And whether it will catch on is definitely open to debate.
For brevity's sake, we'll abbreviate "elite honesty to EH. (You could put a question mark after it, but we'll leave that to you)
New Aussie cricket coach Justin Langer has reportedly said he's previously used the term "elite mateship" but had now settled on EH.
Langer explained EH this way: "The Aussie way as I know it is to look a bloke in the eye, look your sister or your mum in the eyes, and tell them the truth and be happy to get some truth back."
"That's elite honesty. And you need to be honest with yourself because if you're not you're kidding yourself."
OK, then. But this is from the same man who two years ago, after years of silence, finally admitted he nicked a ball. (Reference the 1999 Test against Pakistan in Hobart)
That's EH in action, people. Well, retrospectively, of course.
But hey, it's different when you're the one in the middle with the stick of wood in your hand and thousands of people hanging on to your every action, right?
But yes, that's exactly what will happen this summer for the latest generation of Australian cricketers.
Young men and women who, by virtue of their prodigious sporting talent, have to make moral and ethical decisions in a split second with dozens of cameras capturing their every move.
And now, unlike in 1999, let's not forget these decisions are scrutinised relentlessly – everywhere.
Yes, of course, on that dreaded social media but there's still the Aussie ultimate: the pub test! And you know the kickback when you fail the pub test. However, with a summer of Aussie EH looming large on the horizon, let's hope that the cricketers are on Langer's page.
In the meantime, there is a national team fighting to win back not just the public's affection but a fair slice of its own on-field credibility. Then there's another Australian national team – ranked No.1 in the world at T20 and the ODI format – playing a world championship.
The 2018 ICC Women's World T20 culminates at the Sir Vivian Richards Ground on November 24.
Sir Viv, the man who said little, but who let his actions speak volumes.
Not EH, but maybe an option?
Janine Graham is a Fairfax journalist.