MAYOR Karen Williams has suggested the city could change its name to Redlands Coast but the council is not considering it yet.
The idea was tipped in a television news report in which Cr Williams said the Redlands Coast branding had been money well spent.
Asked how much had been spent on rebranding, Cr Williams said she would take that question on notice.
"Comparatively speaking when you talk about the value to your economy it was a very good investment and businesses are telling us that now," Cr Williams said.
The journalist said: "The mayor says if the community continues to embrace the new branding then a complete name change to Redlands Coast could be on the cards."
Asked about the television segment, which she shared on social media, Cr Williams said some residents had asked whether a name change was on the cards but it was not something council was looking at.
"We are focused on other matters such as transport and infrastructure," she said.
"Just as the brand name was selected by the community, any future decision to adopt Redlands Coast as the name of the city will be up to the community and a decision for future councils."
The suggestion from Cr Williams comes as the city's business chamber will discuss a name change to Redlands Coast Chamber of Commerce at its annual general meeting on March 18.
President Lynne Sturgess said the name change was on the agenda for members to discuss whether they were for or against.
She said that in her view the term "city" was unattractive and old-fashioned, while the Redlands Coast brand benefited businesses.
"For businesses that are reliant on growth and the economy the brand is important," Ms Sturgess said.
Redland City Council took a pounding on social media when the brand was announced.
About 72 per cent people who voted in a poll on the Bulletin's website said "no" when asked whether the logo was a winner, while on social media readers questioned the expense, the need for re-branding and the process undertaken.
Not all councillors were favour of the brand, with Cr Tracey Huges describing the outcome of the process as disappointing and Cr Murray Elliott saying he did not want to mislead visitors about what was available in the Redlands as most of the coastline was inaccessible.
A council spokesperson told the Bulletin prior to council having agreed to the brand last year that $224,000 had been spent on research and development.
The spokesperson said the council had talked to almost 5000 residents, visitors, business owners and stakeholders about what people would like in a place brand.
When councillors vote for the brand in June, the council said that the brand did not replace the Redland City Council logo and did not change the official name of the city.
"It is a promotional brand for the city," the statement said.
