VEHICLE crashes on Queensland roads have claimed 50 lives so far this year.
It is a terrible tally police hope will not grow throughout the coming weeks as families hit the road for Easter holiday fun.
Queensland Police Service has today launched its Easter road safety campaign.
Police will crack down on the fatal five in a state-wide traffic policing operation designed to reduce road carnage.
Queensland Police Commissioner Ian Stewart said high police presence on major roads deterred those who would otherwise engage in high-risk behaviour.
"Officers will be out in force conducting roadside testing for drugs and alcohol, as well as covert and overt speed enforcement in high-risk zones," Mr Stewart said.
"Between April 5 and April 26, anyone travelling on the state's highways can expect to encounter police."
Transport Minister Mark Bailey said people who obeyed road rules when driving, walking and riding helped to ensure the safety of themselves and others.
"One death on our roads is too many, and there is more we can all do to get the road toll town to zero," Mr Bailey said.
"Speeding, distraction, alcohol and drugs, fatigue and not wearing a seatbelt continue to be the major causes of death on our roads.
"As we look forward to Easter, I urge every Queenslander to stay safe."
