K-pop girl group Blackpink has broken the YouTube record as the most-viewed music video debut for its new single Kill This Love.
The group's Kill This Love video garnered 56.7 million views in the first 24 hours since its release on April 4, according to YouTube, beating previous record-holder Ariana Grande's video for "thank u, next".
Blackpink's Kill This Love registered as the biggest video to release through YouTube's Premiere, which lets channels schedule a prerecorded video release at a specific time.
YouTube said concurrent views of Kill This Love peaked above 979,000, breaking Grande's "thank u, next" record of 829,000 viewers watching simultaneously for its debut last December.
Kill This Love also set the YouTube record for the fastest music video to 100 million views, reaching the milestone in under three days.
The video -featuring Blackpink's Jisoo, Jennie, Rose and Lisa - currently has over 139 million views five days after its release.
Blackpink is managed by South Korea's YG Entertainment, which is also the entertainment company behind K-pop boy band Big Bang, among other artists.
Blackpink's 2018 music video Ddu-Du Ddu-Du is also in YouTube's top ten videos in the first 24 hours, with 36.2 million views.
Top 10 YouTube videos ranked by views in the first 24 hours:
1. Blackpink, "Kill This Love" - 56.7 million
2. Ariana Grande - "thank u, next" - 55.4 million
3. BTS, "Idol" - 45.9 million
4. Taylor Swift, "Look What You Made Me Do" - 43.2 million
5. Eminem, "Killshot" - 38.1 million
6. Blackpink, "Ddu-Du Ddu-Du" - 36.2 million
7. Psy, "Gentleman" - 36 million
8. BTS, "Fake Love" - 35.9 million
9. Twice, "Yes or Yes" - 31.4 million
10. Nicky Jam feat. J. Balvin, "X (EQUIS)" - 29.7 million
Source: YouTube
Australian Associated Press
