No pushy hard sell for A Better Ear clients

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NOW HEAR THIS: A Better Ear hearing clinic co-owner and audiologist Penelope Woods opened A Better Ear with her husband Damien in February, to respond to the community's demand for change in hearing care.

NOW HEAR THIS: A Better Ear hearing clinic co-owner and audiologist Penelope Woods opened A Better Ear with her husband Damien in February, to respond to the community's demand for change in hearing care.

Hearing clinic A Better Ear is proving itself through sincere care.

As with so many sufferers of hearing loss, Cleveland resident Kathy Hickey was disillusioned by some of the hearing advice she had received.

Sometimes she'd been left feeling like she was being given the hard sell to buy expensive hearing aids, without understanding exactly why. Often, she suspected sales incentives were behind the recommendation, rather than genuine care and understanding of her own hearing needs.

All that changed when she had a consultation with Penelope Woods, audiologist and co-owner of A Better Ear hearing clinic.

Kathy had significant hearing loss in one ear, while the other ear was perfectly healthy.

Penelope recommended Kathy trial a new Phonak Marvel hearing aid and she was so impressed with it, she came for her follow up appointment with a cheque and said, "You're not getting the hearing aid back, it's so much like my natural ear."

At the same time, it wasn't just the hearing device that was life changing for Kathy.

A Better Ear's transparent pricing model meant she also saved almost $1000, compared with a previous quote she'd been given.

Senior audiologist Penelope Woods, along with her husband Damien, opened A Better Ear in February, to respond to the community's demand for change in hearing care.

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"I make it my business to take time to understand the specific needs and lifestyle of every patient, and match the level of technology to suit them," Penelope said.

"I also think it's really important that I explain and educate all our patients on their own circumstances and encourage them to be active in the decision making."

I ... take time to understand the specific needs and lifestyle of every patient, and match the level of technology to suit them

A Better Ear director Penelope Woods

A Better Ear has a transparent pricing structure, so every service is itemised and the patient can understand what they are paying for.

They also help patients get access to their full entitlements from Medicare and the Australian Government's Hearing Services Program.

A Better Ear is a supporter of the Donald Simpson Centre; being part of the community is important to Penelope and Damien.