VICTORIA Point funeral home White Lady Funerals is rallying the community to support women experiencing poverty, homelessness and domestic violence.
Until Saturday, December 7, White Lady will collect handbags filled with essentials like sanitary items, deodorant, toothpaste, shower gel, socks, brushes and other necessities.
The initiative is part of the national It's In The Bag Christmas campaign led by non-profit organisation Share the Dignity.
White Lady Victoria Point location manager Debbie Edmands - a Redlands resident of about 40 years - said she had seen first-hand the impact that going without these basic items could have on women and girls.
"I just couldn't imagine being on the streets without what we need," she said.
"For us they're everyday items but for them it's like you've given them the world."
Ms Edmands said the response so far had been wonderful and she had been impressed by the generosity of Redlanders.
"It gives us great pleasure to be able to help people in need."
People could donate any personal hygiene and care supplies but not perishables or food items.
"The recipients are so grateful. Their faces just light up - it's like 'oh my gosh, I never thought I'd have any of this again'."
Residents can donate items to White Lady Funerals at Shop E31A Victoria Point Shopping Centre, Bunker Road, between 9am and 5pm on weekdays before December 7.
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