REDLANDS Coast Chamber of Commerce has thrown its support behind a new tourism campaign in an effort to give small businesses recovering from COVID-19 a boost during the school holidays.
The 'Local as Queensland' campaign, run by 40 chambers across the state, aims to support the tourism and hospitality industry by encouraging people to take a holiday within Queensland.
Each chamber will run their own campaign through social media to showcase local business, tourist spots and points of interest.
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A website has also been launched featuring an interactive map, allowing visitors to access information about different holiday destinations across the state.
President Rebecca Young said the campaign, which came together over about four weeks, would support the tourism and hospitality sector.
"It will make a difference by shining a light on those businesses that have been forced closed and the Redlands Coast as a whole," she said.
"With the borders currently shut, we are going to rely on people travelling within Queensland and if that means we can capture more of the market around local tourism, then that will benefit businesses moving forward."
Ms Young said the chamber grabbed the campaign with both hands after being approached by the Brisbane Junior Chamber.
"We will be encouraging the use of #LocalAsQLD and #SupportSmall across our social media platforms," she said.
" ... We also want to encourage potential tourists outside our region to come and experience our destination.
"The website developed in this campaign puts Redlands Coast on the map and shows south-east Queensland where we are positioned and what we have to offer."
The chamber will hold a Facebook live session on Wednesday with former president Lynne Sturgess about how people can contribute to the campaign during the school holidays.
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