Craft beer comes into fashion

CHILLED: While many beer drinkers are big supporters of independents, a large minority still say they don't mind who brews it, as long as it's good. Photo: Shutterstock.
CHILLED: While many beer drinkers are big supporters of independents, a large minority still say they don't mind who brews it, as long as it's good. Photo: Shutterstock.

FROM the opening of the first official brewery in 1796, Australian's have been working tirelessly to refine the perfect pint.

With an eye to developing a life and culture of its own, locally brewed craft beer has slowly gained momentum on the world stage over the past 10 years.

The internationally renowned quality of our beers starts with the world's best ingredients, sourced from Aussie barley and hop farms.

Brewers Association of Australia CEO Brett Heffernan said our nation has been "blessed" when it comes to brewing.

"Our barley is revered worldwide, although representing only around 5 per cent of the global barley crop, we supply around one-third of global malting barley trade.

"Our hop growers have developed new varieties and seen surging demand for their premium harvest, and our water quality and brewing standards are impeccable," he said.

"People are surprised to learn that 84 per cent of the beer sold in Australia is made right here. In all, that translates to 103,000 full-time Aussie jobs that hinge on local beer production and $16.5 billion to the economy."

With more than 23,000 people participating in their 2019 Australian Craft Beer survey, an increase of 5,000 from the previous year, Beer Cartel found craft beer is still the only segment of the Australian beer market which is actually experiencing growth.

The survey found, although overall consumption of beer and alcohol are in decline, consumers were preferring to purchase canned craft brews over their glass bottle, big business counterparts.

This reflects the changing landscape of vessels in Australia where the majority of craft brewers now sell beer in cans with 68pc of survey respondents reaching for six packs and 24-pack cases as opposed to four packs.

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