For sports fans the Super Bowl is the pinnacle of the American National Football League season with an average world wide audience of close to one billion people.
But for many Australians, the half-time commercials will be the most exciting aspect of Monday's match between the Seattle Seahawks and the New England Patriots.
There are a whole legion of fans who tune in just to watch the commercials which have grown to have a cult following.
In 2014, the Super Bowl was the most-watched American television program in history with a local audience of 111.5 million viewers.
The commercials are big business with the average price of a 30 second spot costing $4.5 million.
In recent years, advertisers have taken to releasing their ads a few days before the big game kicks off.
Let's take a look at some of the commercials fans can expect to see this year and let us know which one is your favourite.
Snickers starring the The Brady Bunch
McDonalds
Kia featuring Pierce Brosnan
T-Mobile featuring Kim Kardashian West
Bud Light featuring the PacMan game
Terminator: Genisys preview.
Budweiser
Victoria's Secrets
Lexus
Dove