CAPALABA Park has been honoured at this year’s Shopping Centre Council of Australia Awards, winning the Little Guns – Digital Initiative category for their Super Surprise Easter Egg Hunt.
The egg hunt brought a Pokemon Go style marketing campaign to the Retail First-managed shopping centre, allowing members of its Park Points loyalty program to watch Easter come to life via smart phones.
The Australia‐wide SCCA marketing awards gives shopping centres the chance to be recognised in one of five main categories and promotes industry best practice.
The winners were announced at the annual awards gala dinner in Sydney on Wednesday, October 25.
Shopping Centre Council executive director Angus Nardi said the marketing awards were going from strength to strength, with a record number of applications this year.
“The marketing awards are a great opportunity to profile the talent we have in the shopping centre industry and to celebrate the great marketing campaigns that are being rolled out across Australia,” Mr Nardi said.
Retail First marketing manager Christian Polglase said it was an honour for Capalaba Park to be recognized on a national stage.
“We love how our customers have embraced our Park Points program and the addition of the augmented reality hunts have given them a fun and unique way to keep the kids entertained whilst doing their weekly shop,” he said.
Redland locals can try out the award-winning app when Capalaba Park launches a Secret Santa Hunt later this month.
