TWENTY-four hours after the shock announcement of the end of the Holden brand, the value of some old Holdens are tipped to have at least doubled.
Lloyds Auctions chief marketing officer Brett Mudie said his business had been flooded with inquiries by people wanting to buy a Holden which was pushing a surge in demand for vintage models.
"It really shows that the market has responded immediately and is indicating that the market for Holdens will sky-rocket as we have seen the interest soar in the last day," he said.
"The value of Holden Classics has always been strong but this evidence that has come to us in the last day suggests that it is more than likely to create a booming market for them," Mr Mudie said.
Lloyds has sold many Holden classics for record prices, including the first Holden Dealer Team HT Monaro 57D which went for $500,000.
"We actually anticipate that the HT Monaro 57D has doubled in value overnight being worth seven figures just under three years later," Mr Mudie said.
A $2.1 million record was broken for Peter Brocks dual Bathurst winning VH Commodore in October, 2018.
The first 1977 A9X Torana off the production line also smashed Australian sale records selling for $365,000.
"Holden is and will continue to be a part of many Australian households," he said.
"Back in the day you were either a Ford family or a Holden family and you would never actually date anyone who wasn't passionate about the same car side as your family."
