The iconic Ampol brand is back in Queensland, with the opening of the first Ampol outlet at Redbank Plains.
Ampol service stations will soon be seen across the south-east as more than 400 Caltex outlets are rebranded over the next two years.
Ampol was forced to resurrect its dormant brand after US oil giant Chevron terminated a licence agreement that allowed it to use the Caltex name.
In all more than 1900 Caltex outlets across the country will be rebranded by the end of 2022.
The company, with a refinery at Lytton at the mount of the Brisbane River, said the store opening marked an important step in its future, with fuels and a convenience retail offering under the Ampol brand for the first time.
Executive general manager Joanne Taylor said while the revitalised Ampol looked a bit different to the Ampol of yesterday, the company's values and proposition for customers remained the same.
"Ampol remains a proud Australian company and customers can expect the same great customer service and high-quality products when they step into Ampol stores...," she said.
"The Redbank Plains site also brings to life our drive to be world-class in everything we do and celebrate the best of our convenience offering through the Foodary and our unparalleled experience with premium fuels through our Amplify range.
"We ... look forward to welcoming Queenslanders back onto Ampol forecourts as we roll out the new brand across the state."
Ampol has a rich history in Queensland, with Brisbane the home of the company's Lytton refinery that came online in 1965.
The Australian Motorists Petrol company was founded in a Sydney lawyer's office in 1936 and later became Ampol.
The Redbank Plains site, which sees the brand back in Queensland for the first time in 25 years, combines Ampol's shop format with its new Amplify premium fuels.
Ampol has been formulating fuels since 1900, and the latest range draws on 120 years of experience and its ongoing focus on the latest global technology.
