When life gives you strawberries a Capalaba business will turn them into jam.
Lang's Gourmet will create an original strawberry jam to help produce growers and farmers affected by the cancellation of the 2021 Ekka.
On Monday, Queensland deputy premier Steven Miles extended south-east Queensland's lockdown until at least 4pm on Sunday which forced Ekka organisers to cancel the annual event for the second year in a row.
After visiting outback Queensland, Lang's Gourmet directors, Mark and Kathryn Lang, knew the impact the cancellation would have on rural farmers and wanted to help.
"We had just returned when they said the show was cancelled, and we just knew we had to do something, so we thought we could make a jam and give the proceeds back to the strawberry growers and the Ekka," Mr Lang said.
Sunray Strawberries farm in Wamuran, Queensland has supplied the fruit for the sale of the iconic Ekka strawberry sundaes for the past 30 years.
All funds raised from the sales of the Ekka sundaes are donated to the Prince Charles Hospital Foundation.
Sunray Strawberries has supplied Lang's Gourmet with 500 kilograms of strawberries grown for the Ekka to make a straight strawberry jam.
"We've got a strawberry and vanilla jam and strawberry and fig, so this will be the first straight strawberry jam we have made," Mr Lang said.
"We're already cooking, I've got my kids in here all weekend cooking the jam, and then it will go out for sale to retailers, online and hopefully a pop-up shop."
The business will donate a percentage of the proceeds of the jam to the Prince Charles Hospital Foundation.
They will also donate funds to the Royal National Agricultural & Industrial Association of Queensland to distribute to people who have suffered as a result of the cancellation of the Ekka.
Lang's Gourmet is a family owned Australian company which specialises in gourmet artisan crafted jams, chutneys, mustards, BBQ sauces and dressings.
All products from Lang's Gourmet are handmade in the Capalaba facility using local produce.